Prospecting,
meeting with potential clients and closing sales are a top priority for most salespeople.
However, once you’ve won the sale, what can you do to keep your customer—to
maintain a long and lucrative relationship?
To
be truly successful, you need to see your business through your customer's
eyes. Here
are seven qualities of customer care that will keep customers coming
back for more.
Availability
Are
you there when your customers need you? Make sure that your business hours are
compatible with your clients/customers needs.
If
your business takes appointments or reservations, allow your customers to make
them for the same day that they call you.
On
days when your business is closed, have a place or person that your customers
can go to get information. This could be a website, a person on call, or a
helpful message on your phone system.
Nowadays,
people seek information 24/7. Make sure that they can get what they need when
they need it.
Affability
Everyone
wants to do business with nice, pleasant people. Seems simple, right? But
sometimes the simplest of things are the hardest to accomplish.
Having
to deal with the realities of life, like traffic, arguments or just not feeling
well, can make being pleasant seem impossible.
However,
making a point of warmly greeting your customers on the phone or in person can
have an amazing impact on the success of your business. Everyone (from the
janitor to the CEO) should greet customers warmly.
Affability
is everyone's responsibility. This will help ensure your customers get the
treatment they deserve.
Source: Laurie Brown
is an international trainer and consultant who works to help people improve
their sales, service and presentation skills. She is the author of The
Teleprompter Manual, for Executives, Politicians, Broadcasters and Speakers.
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