Laminated Grocery Tote
Industry: Retail
Product use: Brand Awareness
Promotion: A large supermarket chain used laminated tote
as part of an in-store promotion to celebrate Earth Day. Shoppers spending $50
or more received their groceries inside the tote, which was decorated with the
shop’s logo using eco-friendly ink. The campaign helped to extend brand
awareness while promoting environmentally-conscious shopping excursions in the
future.
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