Sunday, January 22, 2012

Case Study #1


Laminated Grocery Tote
Industry:  Retail
Product use:  Brand Awareness
Promotion:  A large supermarket chain used  laminated tote as part of an in-store promotion to celebrate Earth Day. Shoppers spending $50 or more received their groceries inside the tote, which was decorated with the shop’s logo using eco-friendly ink. The campaign helped to extend brand awareness while promoting environmentally-conscious shopping excursions in the future. 

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