Bar codes are linear
one-dimensional codes and can only hold up to 20 numerical digits, whereas QR
codes are two-dimensional (2D) matrix barcodes that can hold thousands of
alphanumeric characters of information. Their ability to hold more
information and their ease of use makes them practical for small
businesses.
Practical Uses of QR Codes
Here are some ways for using QR
codes that are mostly in practice now, as well as a few that I believe we will
be seeing in the very near future.
Where
QR Codes could be used:
The back (or front and back) of your business card.
QR Codes could be used:
The back (or front and back) of your business card.
Your brochures and other
marketing materials.
The sides of trucks and trailers.
Product tags and packaging
Convention and event nametags
Restaurant menus
Event ticket stubs
Point-of-sale receipts
What
QR Codes could link to:
QR Codes could link to:
Installation instructions
Sources for replacement parts and
service
Directions to your business
The process for hiring your
professional services
Valuable coupons and special
offers
Recommendations for complementary
products and services
Free mp3 downloads
Customer feedback forms
How you can you maximize your effectiveness with QR codes:
Provide explanations about their
use and benefits
Encourage actions that support
your marketing plan
Assuage the fears of the
technically challenged
Give reasons to come back
Experiment with the size,
location, and color of your QR codes
Study your analytics
Make the process fun, such as a
QR code scavenger hunt
“ This is an article from the Social
Media Examiner written By Jeff Korhan
Full article available at http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/
No comments:
Post a Comment