Pinterest—is the perfect channel for
businesses to showcase their products. Pinterest allows you to create a visual
online bulletin board, organized by topics or categories and featuring images
of your products, places or other favorite items.
1. Turn your content into
infographics and data charts. This is a
user-friendly (and visual) way to showcase information useful to your audience,
unique to your industry or business and on point with your expertise.
2. Promote user-generated content
with a guest pinner board. Allow visitors to add videos and
photos that fit in with your niche. You may also want to consider running a
contest for the most interesting, unique, useful, etc., pins on a specific
topic. Offer a juicy prize and drive traffic with the competition.
3. Don’t just pin pictures, pin
videos. Think segments from speaking engagements, news
clips, interviews and YouTube videos that are highly relevant to your Pinterest
boards.
4. Use strong visual images with all
your blog posts. The more captivating your images,
the more likely they will be repinned. Adding an image to every blog post you
put up gives you the opportunity to pin it and drive traffic back to your site.
5. Pin cover images of your e-books and traditional
books. If you have a series of e-books, or traditional
books you have authored, make a board featuring your work. Consider offering a
free chapter or download of the entire e-book to add value.
This blog gives you marketing tips you don’t have
to pay for and you get valuable info to better your business and personal
self-image. Karen Leland is an amazing author and marketing expert.
Source for
this article: PPAI Publications and Karen Leland
Karen Leland
is a best-selling author, marketing and branding consultant and president of
Sterling Marketing Group, where she helps businesses create killer content and
negotiate the wired world of today’s media landscape–social and otherwise.
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