Product Spotlight - Mighty Grip Jar Openers

  The Might Grip from Lewtan gets it done. Multiple uses, multiple shapes, sizes and colors.

Made of textured rubber, there are over 50 shapes to choose from, for example heart, house, hand, apple, jar, truck, flower, paw print, football, t-shirt, tooth and more. Create your own custom shape for the most unique promotion. 101 Uses... Not just for opening jars, it unscrews a hot light bulb, soap dish holder, drain stopper, coaster, tool gripper, removes lint, peels garlic, use under scatterrugs, plants, compnents and more... Perfect for any industry, for example, Real Estate, Insurance, Health Care, Medical, Food and Beverage, Sports, Automotive, Political Elections... Also, perfect for inserting in to circulars, newspapers, envelopes for mailings, holiday cards and more. Available in over 12 stock colors. Product Spot Video: Coming soon!

Case Study #2

Mayfair Stripe Portfolio/Wave Calendar

Industry: Commercial Property Management Agency

Product Use: Brand Awareness

Promotion: A property management company wanted a giveaway for new tenants upon signing the lease for its downtown office space. The Wave Desk Calendar and a planner served as a great welcome gift and was placed on each desk of the leasing space. 

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

Practical Uses of QR Codes

Here are some ways for using QR codes that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.

Where


QR Codes could be used:
The back (or front and back) of your business card.

Your brochures and other marketing materials.

The sides of trucks and trailers.

Product tags and packaging

Convention and event nametags

Restaurant menus

Event ticket stubs

Point-of-sale receipts

What


QR Codes could link to:

Installation instructions

Sources for replacement parts and service

Directions to your business

The process for hiring your professional services

Valuable coupons and special offers

Recommendations for complementary products and services

Free mp3 downloads

Customer feedback forms

How you can you maximize your effectiveness with QR codes:

Provide explanations about their use and benefits

Encourage actions that support your marketing plan

Assuage the fears of the technically challenged

Give reasons to come back

Experiment with the size, location, and color of your QR codes

Study your analytics

Make the process fun, such as a QR code scavenger hunt

“ This is an article from the Social Media Examiner written By Jeff Korhan


Full article available at http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/

Keep Your Customers Coming Back For More

Prospecting, meeting with potential clients and closing sales are a top priority for most salespeople. However, once you’ve won the sale, what can you do to keep your customer—to maintain a long and lucrative relationship?

To be truly successful, you need to see your business through your customer's eyes. Here are seven qualities of customer care that will keep customers coming back for more.

Availability

Are you there when your customers need you? Make sure that your business hours are compatible with your clients/customers needs.

If your business takes appointments or reservations, allow your customers to make them for the same day that they call you.

On days when your business is closed, have a place or person that your customers can go to get information. This could be a website, a person on call, or a helpful message on your phone system.

Nowadays, people seek information 24/7. Make sure that they can get what they need when they need it.

Affability

Everyone wants to do business with nice, pleasant people. Seems simple, right? But sometimes the simplest of things are the hardest to accomplish.

Having to deal with the realities of life, like traffic, arguments or just not feeling well, can make being pleasant seem impossible.

However, making a point of warmly greeting your customers on the phone or in person can have an amazing impact on the success of your business. Everyone (from the janitor to the CEO) should greet customers warmly.

Affability is everyone's responsibility. This will help ensure your customers get the treatment they deserve.

Source: Laurie Brown is an international trainer and consultant who works to help people improve their sales, service and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters and Speakers.

“ This is an article from the Promotional Consultant Today archive. “ 

Case Study #1

Laminated Grocery Tote

Industry:  Retail

Product use:  Brand Awareness

Promotion:  A large supermarket chain used  laminated tote as part of an in-store promotion to celebrate Earth Day. Shoppers spending $50 or more received their groceries inside the tote, which was decorated with the shop’s logo using eco-friendly ink. The campaign helped to extend brand awareness while promoting environmentally-conscious shopping excursions in the future.